Choosing a PPC Agency which meets your expectations is really a long and in some cases difficult process. Many client’s could go through numerous agencies before choosing the right anyone to meet their business structure.
This does not mean how the past agencies were not good at their work, but indicates that the current marketplace is so bespoke that client’s are demanding more insight that in past times.
There is a lot of choice, there has to be 1000’s of dedicated and integrated PPC agencies who use different tools and answers to achieve their client’s targets. This short article aims to provide a few tips on what to look for and what you should ask, in the early stages of the RFP.
Are you presently limited by one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or perhaps in-house technology solution which manages your campaign performance, should they be limited to one solution. Then is the fact solution appropriate for your model??
Can you provide case studies upon you clients, performance? – Obviously this data is confidential, nonetheless they should certainly provide “ball park” figures and percentages to allow them to prove how successful they can be. You will need to take a look at their performance since taking up the campaign so ask for a before and after snapshot to access the impact.
What differentiates you from others? – This is among the most important question of these all, with numerous PPC agencies competing to your business, why are they different? Expect some “marketing” fluff within this reply, but look between your lines, an agency needs to be passionate and committed to the the clientele and give something unique.
Describe our business, and exactly how it really is currently viewed within the market – A PPC agency ought to know there client’s business and products inside out, they must be an extension of your marketing team, ppcmangement should know your business. This shows if the agency has done their research and contains taken the time to understand your requirements.
Just how much? – Pretty simple really, what is the cost, including tracking fees, setup costs as well as other “hidden charges”. Obtain it in creating and be sure that all pricing is fully transparent. Once you have this you are then capable of working out a genuine Roi (ROI).
Include these simple questions within your brief, and you will will be able to pick the right agency. We also recommend you “Google” them and look into the way they are perceived on the market.